Meridian Energy
Meridian Energy is New Zealand's largest energy generator producing electricity from 100% renewable sources. I was the lead in-house UX Designer when Meridian underwent a major rebranding exercise, working with multiple agencies and in-house stakeholders the website was rebuilt from the ground up.
I led the creation of a comprehensive Meridian design system in Figma for the website which has been an invaluable tool for the UX team to build new experiences at pace, with consistent high quality.
Other key projects I’ve led the experience design for include a major transformation for how Meridian approaches the experience of digital online joins, customers moving house, commercial and residential solar propositions, and EV plan experiences.
Automated join flow
When Meridian re-branded, a key portion of the new digital branded experience was enhancing the join flow, so it would be easy and quick for customers to select a plan, compare prices and sign up. This design also delivered automation in the back end, to reduce cost to serve through manual processing.
Wireframes and user journey mapping for the automated join project.
Self-serve marketing campaign delivery
Enabling the wider marketing team to self-serve designing great user experiences for their campaigns raised capability across the business and sped up delivery time. The marketing team were enabled to make UX decisions within a safe framework, using templates that were proven to deliver results.
Careers
The HR team were keen to showcase the diversity of roles available at Meridian, and why Meridian is such a wonderful place to work. Working directly in Silverstripe, we reorganised the heirarchy of the page, created new illustrations and added new imagery and video to support the key messages.
We highlighted the key benefits of working for Meridian, including a strong focus on diversity and inclusion.
We made it easy for graduates to discover more about the engineering and trades graduate programmes.
We showcased women throughout a variety of roles in the business.