About me

Whether I’m snowboarding in knee-deep powder or deep in the design process creating strategic UX solutions and guiding my awesome UX team, I absolutely love what I do.

Currently, I lead the UX team for Meridian and Powershop, where accessibility, diversity and inclusion are at the heart of every project.

With 20 years of design and marketing experience in multi-brand environments, I love coaching and mentoring design teams to hit their potential, bringing joy to customers through great design. I learned the principles of great UX design from some of the best designers on the planet - designing performance sportswear for elite athletes and performance combat uniforms for the British military. I’m passionate about putting these same principles to work today to create simple, authentic digital experiences that are a delight to interact with.

Education

Bachelor of Design - Wellington Polytechnic (1998)

Master of Arts (Design) - Derby University (2000)

MiniMBA - Mark Ritson / Marketing Week (2018)

Advanced Holden Qigong teacher (2019)

Universal Healing Tao Qigong teacher (2020)

Radiant Lotus Women’s Qigong teacher (2024)

Level 1 Te Reo Māori (2024)

Awards

iF international design award for the Sustainable Performance Cycling collection designed for Untouched World (2010)

New Zealand Future Design Supreme Award (1998)
(this design can be found at Te Papa, Museum of New Zealand in their permanent collection)

New Zealand Young Designer of the Year award (1995)