My Story

Emily Drysdale

I am a visual designer for Meridian Energy working seamlessly across print & digital visual design for our talented marketing team.

With over 15 years experience in grassroots brand development and creative design, I have hands on experience with many aspects of design. My passion is to create simple, authentic experiences that are a delight to interact with.

My career started when I was two years old when my family set up knitwear company Snowy Peak, it was a huge part of our lives right from the beginning. Fast forward to 2000, I had a Bachelor of Design (Fashion), a Master of Arts (Performance Sportswear Design) under my belt when I returned from designing in Europe to join the family business as Design Director for Untouched World. I was responsible for the overall aesthetics of the brand, from the collections, to the branding, to the catalogues, advertisements, point of sale and the website design. While at Untouched World I collaborated with leading Japanese fashion designer Yu Homma, and Cameron Silver, listed in ‘Time’ magazine as one of the world’s 25 most influential people in fashion.

In 2010, with a small child & one on the way, I started Designed by Emily – a digital design studio specialising in bringing beautiful design to small to medium businesses. In 2014 I joined the team at Meridian, one of New Zealand’s largest companies.


iF international design award for the Sustainable Performance Cycling collection designed for Untouched World (2010)

New Zealand Future Design Supreme Award (1998)
(this design can be found at Te Papa, Museum of New Zealand in their permanent collection)

New Zealand Young Designer of the Year award (1995)